![]() "There's no step 3!" was the catch-phrase in a popular iMac commercial narrated by actor Jeff Goldblum. ![]() Apple later adopted the 'i' prefix across its consumer hardware and software lines, such as iPod, iBook (later MacBook), iPhone, iPad and various pieces of software such as the iLife, iCloud suite and iWork and the company's media player/store, iTunes.Īttention was given to the out-of-box experience: the user needed to go through only two steps to set up and connect to the Internet. Segall says that the "i" stands for " Internet", but also represents the product as a personal and revolutionary device ('i' for "individuality" and "innovation"). After Jobs' death, Segall claimed Jobs preferred "MacMan" for the name of the computer, but after Segall pitched "iMac" to him twice, the name was accepted. ad agency handling Apple's account who came up with the name "iMac" and pitched it to Steve Jobs. The designer behind iMac's case was Jonathan Ive. Many in the industry thought that "beleaguered" Apple would soon be forced to start selling computers with a custom interface built on top of one or more potential operating system bases, such as Taligent, Solaris, or Windows 98. At the time, Apple had suffered a series of setbacks as consumers increasingly opted for Wintel (Windows PCs with Intel CPUs) machines instead of Apple's Performa models. Opinions were divided over Apple's drastic changes to the Macintosh hardware. The announcement of the iMac in 1998 was a source of controversy and anticipation among commentators, Mac fans, and detractors.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |